AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for : Student Researchers
- NGN 5000
Abstract
World over, political aspirants adopt the use of diverse campaign strategies such as political advertising in order to sensitize the electorates to vote in their favor. These advertisements often present an exaggeration of what the society stand to gain by voting for the aspirant, as well as antagonize the opposition party. In view of the 2015 elections in Nigeria, the mass media has been flooded with advertising messages from numerous political parties. It is based on this that this study sought to investigate the influence of political advertising on voting behaviour of residents of rural community’ in Nigerian through a survey of 120 respondents from Iree Community, Boripe Local Government Area of Osun State. The Findings reveal that the electorates perceive political advertising to be deceptive; however, some of the electorates affirm that it informs their voting decision, while the ethnicity and political party to which political aspirants belong determine the voting decision of majority(47.8%) of the electorates. Therefore, it is concluded that political advertising has a positive influence on the voting decision of a fraction of Nigerian electorates, but the ethnicity and political party to which these aspirants belong are of higher influence.
Related Project Materials
THE ROLE OF PUBLIC RELATIONS IN IMAGE AND CRISIS MAGANEMENT
ABSTRACT
This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The adve...
An assessment of adult literacy programs in increasing digital entrepreneurship among women in Maiduguri Local Government Area, Borno State
Background of the study
In the rapidly evolving digital era, digital entrepreneurship has emerged as a vital avenue for ec...
The Role of Financial Inclusion in Economic Growth: A Case Study of Microfinance Banks in Lagos State
Background of the Study
Financial inclusion is a cornerstone of economic development, enabling individuals and businesse...
Assessing the Role of Reinsurance Treaties in Enhancing Market Resilience in Nigeria
Background of the Study (400 words)
Reinsurance treaties serve as a critical risk transfer mechanism for insurance companie...
An Evaluation of Climate Change Adaptation Policies in Reducing Flooding in Ilorin South Local Government, Kwara State
Background of the Study
Climate change has significantly altered weather patterns in many parts of Nigeria, leading to m...
POSSIBLE EFFECTS OF ELECTROMAGNETIC FIELDS (EMF) ON HUMAN HEALTH
ABSTRACT
This work on ”Possible effects of Electromagnetic Fields (EMF), Radio Frequency Fields (RF) and Microwave...
An examination of strategic partnerships in global security and counterterrorism: Evidence from NATO’s operations
Background of the Study
Strategic partnerships in global security and counterterrorism have become essential in addressing...
An Appraisal of Digital Transformation Initiatives on Reducing Operational Inefficiencies in Banking: A Case Study of Co-operative Bank of Nigeria
Background of the Study
Digital transformation initiatives have become a strategic imperative for banks aiming to reduce op...
An Assessment of the Effectiveness of Tenant Protection Laws in Kaduna State
Background of the Study
Tenant protection laws are essential for safeguarding the rights of tenants, promoting fair rental...
The Impact of Renewable Energy Policies on Economic Growth in Nigeria
Background of the Study
Renewable energy policies have emerged as crucial drivers of economic growth and sustainable devel...
